How to Make Your Content Work for Podcasting Success w/Jerry Potter
In this episode, I speak with Jerry Potter about strategies to start, grow, and monetize a podcast. Jerry alos introduces his unique "Modcast" system, designed to streamline podcast production and maximize listener engagement.
Key Takeaways:
00:00 - Podcasting Popularity: Over 200 million Americans listen to podcasts every week, showing the strong demand for audio content.
00:15 - Perfect Timing: There’s no better time to launch a podcast, whether you’re a nonprofit, solopreneur, or aspiring podcaster.
06:55 - Low Competition: Compared to YouTube, podcasting is significantly less competitive, providing a great opportunity for new podcasters.
05:05 - Multi-Purpose Tool: A single podcast can enhance your brand’s authority, generate leads, boost your social media presence, and more.
07:30 - Social Media Amplification: Short-form video clips from your podcast can reach new audiences on social platforms like Instagram and YouTube.
20:20 - Consistency Matters: To build a loyal listener base, stay consistent with your content schedule and messaging.
20:50 - Define Your Primary Goal: Decide on a single, clear objective for your podcast to keep your efforts focused and effective.
21:15 - Simplicity for Success: Keep your podcasting workflow simple and manageable to ensure long-term consistency.
10:10 - Structured Approach with Modcasting: The Modcasting method offers a structured, module-based format that keeps listeners engaged and drives action.
22:00 - Monetize Early: Don’t wait to monetize; there are ways to start earning from your podcast from the very first episode.
Bio: In 2022, Jerry Potter saw his income drop 70% in 4 months and knew he had to change how he marketed his business. He ended up taking his 20 years as a radio personality and programmer, and 10 years as a social media strategist and created a new approach to Podcasting, specifically for entrepreneurs. It's helped him grow to 150,000+ subscribers on YouTube, and helped his clients grow their audiences and raise their rates too.
Connect with Jerry: YouTube | Linkedin
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