How to Build A Community With Email Marketing w/Paul Gowder
Paul Gowder shares how he used email marketing to build a list of over 100k. He's used this strategy to build a large community without depending on social media platforms to grow his brand.
Takeaways
- Building a Family-Centered, Location-Independent Business (00:00:13)
Paul discusses how he built powwows.com while prioritizing family life and being location-independent. He and his family traveled extensively, including 42 trips to Disney, while balancing his growing business.
- Starting a Business as a Hobby (04:09:61)
Powwows.com started as a hobby in 1996 when Paul was learning HTML and building webpages. It wasn't until years later, when expenses increased, that he began to explore monetization.
- The Shift from Forums to Social Media (06:33:14)
Listen as Paul explains how he shifted focus while building his brand and broadening his influence using powwows.com
- Challenges and Fears of Scaling a Business (09:13:21)
Paul shares his fears about scaling powwows.com, especially when dealing with increasing expenses, changing technology, and fluctuating SEO and social media rules. He highlights how quickly things can change, using Facebook's sudden exit from podcasting as an example.
- Importance of Email Marketing for Community Building (13:52:10)
Paul emphasizes that email marketing is the heart of his business. Despite the rise of social media platforms, email remains the most reliable way to connect with and maintain a community, as it allows for more direct communication.
Connect with Paul: Website | LinkedIn
Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.